After 11 months of building, it was time to leave "private beta" mode and do something in person. Close to 50 people — early customers, channel partners, founder friends from the Chilean AI ecosystem and the Hapee team — joined a night that wrapped up three things at once: the official launch of the SaaS, the first episode of Hapee Podcast recorded live, and the first event of the Hapee × Aperol series.
Why a podcast as a hub
The decision to start our own podcast came from a simple observation: Hapee customers have far more interesting stories than any whitepaper. How to build an AI agent that qualifies leads on WhatsApp for a retail store, how to automate collections with a cloned voice for a financial company, how to cut marketing cost by 60% without sacrificing volume.
Hapee Podcast exists to tell those stories in long format, unscripted. Episodes of 40-60 minutes with business owners who use the platform every day.
Recorded live during the event. Topic: "How we built an AI agent in 48 hours for a 12-store franchise in Chile". Out this week on Spotify, YouTube and Apple Podcasts.
What was shown live
Three demos on the big screen, no slides:
- the cloned voice (ElevenLabs) · cloning the Hapee CTO's voice in 4 minutes and a live call to an audience member to validate that it sounded human
- MCP Native · an agent replying with full CRM context, showing the difference from the same agent without MCP (with a fixed prompt)
- Social automation · a real workflow that fired when an attendee commented "price" on a Hapee Instagram post from their phone, live, in under 30 seconds
Real networking, not badge-swapping
What we valued most about the event: the small format. 50 people in an enclosed space with a sponsored Aperol Spritz cocktail and music at conversation volume, not concert volume. People ended up at small tables talking about real problems: how to scale a support team, which cloud stack to use, how to migrate from a legacy CRM to Hapee.
It's not for selling, it's for the community to get to know each other. If your team knows 3 other teams that are building serious things in LATAM, that saves you months.
Upcoming events
The Hapee × Aperol series will continue as a bimonthly event. Tentative upcoming dates:
- July · Santiago · focus on phone agents and voice AI
- September · Buenos Aires · first Hapee event outside Chile
- November · Santiago · year zero of the ecosystem, Hapee customer demo day
The way onto the list is by direct invitation or a referral from an active customer. If you want to be at the next one, talk to your account manager.
Thank you
Thanks to Aperol for joining as the cocktail sponsor (which was also the moment of the year when we drank the most Spritz per minute in the team's history). Thanks to the 35 customers who came — without you the SaaS doesn't exist. And thanks to the Hapee team for enduring 11 months of development before having a launch like this one.
Want to be at the next Hapee × Aperol?
Invitation-only events. Talk to your account manager or book a demo · you get an invite if it's a match.
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